Buying Gold Education

Education Center

Gold Buying Guide

Complete Gold Buying Guide

Use this text to share information about your brand with your customers.

Understanding Gold Karat & Purity

Use this text to answer questions in as much detail as possible for your customers.

Gold Color Options & Alloys

Use this text to answer questions in as much detail as possible for your customers.

How to Identify Real Gold

Use this text to answer questions in as much detail as possible for your customers.

Understanding Gold Pricing & Value

Use this text to answer questions in as much detail as possible for your customers.

Caring for Your Gold Jewelry

Use this text to answer questions in as much detail as possible for your customers.

Questions About Gold Jewelry?

Our jewelry experts can help you understand gold quality, test pieces you own, evaluate gold for purchase or sale, and find the perfect gold jewelry for your needs. We provide honest advice backed by nearly a century of experience.